Tag: design thinking
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Is creativity important in advertising?
Yes, creativity is great. But does it really work? Well, we found a couple of interesting studies that have concluded, that a creative message does get more attention and leads to a more positive attitude toward the product and ultimately sales! But, it’s not as simple as that, the effectiveness of a creative ad varies…
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The creative process in marketing
Most people (clearly talking about non-marketers) associate marketing with being experts in choosing colours, creating presentations, and outsourcing creative tasks to creative agencies. But marketing is so much more than that. A big part of the job is using data to understand our consumers better and then having the skills to transform this into opportunities…
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Creativity in Business
You might not have thought about it, but creativity is present in many aspects of our life. Have you ever had sticky hands while cooking and you found one of your child’s toys that had just the right shape to hold up your phone? This is creative thinking! How about at work? Innovation is they…
The Creative 