Tag: creativity
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Creativity: Lessons from architecture
Every profession requires creative problem-solving, but in some, it’s their bread and butter, such as in architecture, marketing, or stand-up comedy. Of course, every profession has something to teach other disciplines, but architecture is the one we’re focusing on in this article. Architecture has many things to teach about the creative process that can be…
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Créativité, the perfect crime
An unconventional book about creativity. Créativité is a book that will take you into Philippe Petit’s mind and straight into his creative process. Expect nothing ordinary. Philippe Petit is a French high-wire artist who does not have ordinary acts. He is most known for his unauthorized high-wire walks between the towers of Notre Dame Cathedral,…
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Is creativity important in advertising?
Yes, creativity is great. But does it really work? Well, we found a couple of interesting studies that have concluded, that a creative message does get more attention and leads to a more positive attitude toward the product and ultimately sales! But, it’s not as simple as that, the effectiveness of a creative ad varies…
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The creative process in marketing
Most people (clearly talking about non-marketers) associate marketing with being experts in choosing colours, creating presentations, and outsourcing creative tasks to creative agencies. But marketing is so much more than that. A big part of the job is using data to understand our consumers better and then having the skills to transform this into opportunities…
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Creativity in Business
You might not have thought about it, but creativity is present in many aspects of our life. Have you ever had sticky hands while cooking and you found one of your child’s toys that had just the right shape to hold up your phone? This is creative thinking! How about at work? Innovation is they…
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What does being creative mean?
First, let’s define what being creative means. According to the Scientific American, being creative is often defined as en defined as having the ability to come up with new, unique, and useful ideas. So can everyone be creative? Everyone has the ability to be creative to some extent. What is difficult to define though, is…
The Creative 