Category: Learning
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Creativity: Lessons from architecture
Every profession requires creative problem-solving, but in some, it’s their bread and butter, such as in architecture, marketing, or stand-up comedy. Of course, every profession has something to teach other disciplines, but architecture is the one we’re focusing on in this article. Architecture has many things to teach about the creative process that can be…
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Is creativity important in advertising?
Yes, creativity is great. But does it really work? Well, we found a couple of interesting studies that have concluded, that a creative message does get more attention and leads to a more positive attitude toward the product and ultimately sales! But, it’s not as simple as that, the effectiveness of a creative ad varies…
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The creative process in marketing
Most people (clearly talking about non-marketers) associate marketing with being experts in choosing colours, creating presentations, and outsourcing creative tasks to creative agencies. But marketing is so much more than that. A big part of the job is using data to understand our consumers better and then having the skills to transform this into opportunities…
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Creativity in Business
You might not have thought about it, but creativity is present in many aspects of our life. Have you ever had sticky hands while cooking and you found one of your child’s toys that had just the right shape to hold up your phone? This is creative thinking! How about at work? Innovation is they…
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Test your Creativity: Torrance Test of Creative Thinking
The Torrance Test of Creative Thinking or TTCT for short, is a test of creativity. It was built by Ellis Paul Torrance in 1966 and has been considered the most accurate to measure creativity. “The most common assessments of creativity used in education are the Torrance Tests of Creative Thinking. Although it is half a century old,…
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What does being creative mean?
First, let’s define what being creative means. According to the Scientific American, being creative is often defined as en defined as having the ability to come up with new, unique, and useful ideas. So can everyone be creative? Everyone has the ability to be creative to some extent. What is difficult to define though, is…
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How to be more creative
The Five Steps to Creativity Although the names of the steps change depending on where you look them up, the principles are the same. According to the Pearce Center for Professional Communication, Graham Wallace asocial psychologist was who outlined the creative process for the first time in his book The Art of Thought, published in 1926.…
The Creative 